This experiment really surprised us. The use of both "Entry Level Jobs" and "Entry Level Positions" seemed to work best when used in the headline. The use of the keyword in both the headline and display URL seemed to impact click-through rate (CTR). Using a dollar range in the headline seemed to attract eyes of users, but didn't perform as expected. Short action words in the description text such as "Hiring Now" and "Apply Today" received the most clicks. All users clicked on ads that capitalized the first letter of each word.
Ad Network: Bing Ads
Experiment Type: A/B test without feedback
Keyword: entry level jobs
Test Scenario: You're a recent college graduate in need of an entry level job.
The cost of, not testing at all, improper testing or the antiquated time consuming ways on how testing is currently conducted can result in thousands of dollars in missed opportunities and lost sales to competitors for just one ad. In this case, the right ad was chosen quickly resulting in increased revenue, and time and ad dollars saved.
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